Why Voice Search Is Important for Google

Is Voice Search the newest big thing in SEO? From the looks of it, it seems to be subsequently big. 41% of adults perform a minimum of one voice search a day. Voice searches performed in Google are up 35x since 2012. 25% of all searches on mobile are voice searches.

To source a voice search from content, your content must be ranked within the top three SERP results. It also helps for content to seem during a featured snippet. 4 voice search leads to Google have come from featured snippets. Finally, the crux of the matter is that most voice searches are based on questions.

Google voice search may be a function that users search in online using Google. Through spoken voice commands instead of typing search commands Google voice commands are often searched both on mobiles and desktops. There’s much more to Google voice search than meetiing the attention because it all depends on how Google handles search queries and the way Google interprets the info and our attitude towards search engines generally.

A couple of years ago, Google made a big change to its core algorithm with this update being called Hummingbird and therefore the biggest change came about with it was the emphasis on semantic searches. Semantic search means checking out information that is more in line with user intent and contextual meaning of search terms to get more search results. Google Hummingbird spots the searchers intent a behind really ambiguous searches and provides users with a good better experience.

Voice search is the neatest thing to happen in numerous years and decidedly improves user experience and that is the rationale why all searches are going to be voice searches within the forthcoming years. Search Engines like Google are placing high emphasis on voice search optimization to its popularity.

Some important tidbits of instruction on why Google is giving priority to voice searches:

  • Voice search is a function of page speed and the average page speed loads in 4.7 seconds, 52 % faster than the average page.
  • HTTPs websites dominate Google search results and factually, 70 % of Google Home result pages are secured with HTTPs.
  • Google prefers short and crisp answers to the voice searches online. The typical voice search query is only 29 words in length.
  • Schema may not play an important role in voice search results.
  • Simple easy to read content may help with voice search results. The average voice search result is written in 9th grade level.
  • Voice search SEO may not help with title tag exact matches so creating a page in SEO related content around the title tag doesn’t seem to be a very good idea.
  • Social media content either on Facebook or Twitter comes high in voice searches. The average voice search result has 1199 Facebook shares and 44 tweets to its credit placing importance on social media sharing
  • It is laid open that quick loading websites have an edge over other websites in Google voice search results.
  • It is important to note that the time for first byte to load is .54 seconds whereas average page loads near to 2.1 seconds.


Considering above points for Google voice search, you need to make sure that your website is perfectly optimized so that your business stand out among your competitors.

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