Is mobile responsiveness essential for a website? Why?

Let’s say everyone’s thought today is to build a website when the business is a start-up or even a growing business looks for a new website or enhancing an existing website to show their online presence. In this way, everyone’s motive is to flourish in their trade. A quality website represents its role with all its power.

When an online platform is a high-load vehicle to bring in more clients, let us consider that it suits well to the desktop with perfect images content, images, buttons, etc.

What if a user visits the same website on a mobile or any other similar devices like tablet/laptop/desktop with a different screen resolution, it doesn’t look like how it was on the desktop.

What if the page is not as it was clean as in desktop, the page is untidy and looks chaotic?

Do you think the user will stay on the website or will come back again after experiencing this? Definitely no.

Henceforth we need a responsive and quality web design.

Let us see how a responsive website supports building a strong bond with the visitors, and increase conversion rates.

The past

Years before, browsing on mobile is lesser than today. However, it was 25% who were using mobile to browse.

Mobile responsiveness was not popular at that time. It looks different on different screens. The images and the content were not in proportion according to the screen size.

You might remember that we use to zoom in and out to view the content on mobile.

This case failed to give an optimized browsing experience. It was fine when the mobile mode of browsing is lesser in percentage. But now it is mandatory to make sure the website is responsive and fits any screen as we know the world is palm-sized.

Why we need a responsive website

The website should be responsive to provide a flawless user experience as well as technical support.

Let us have a glance at the fact plants that are grown-up as a result of responsiveness’ boost-up.

Flexible design

Here flexibility makes two sense. One is, we can do website alterations, customizations, and changes with ease. The second thing is, it is flexible for all types of screens and various screen sizes. Responsive web design takes screen size and resolution into count with its elastic grids and images.

Improves SEO

A responsive website reduces the additional cost for SEO. Also, responsiveness is one of the determiners for search engine rankings. Thus, if the website is not responsive, it is given a lower position.

A Responsive website reduces bounce rates, by the way, helping search engines optimize better.

Promotes User experience

Even though there are many reasons behind choosing a responsive website, creating a better user experience is the first cause. Thus, no pinching, no zooming, no side-scrolling, no mess. Hence the user feels better, and more social sharing happens. Also, The user stays for a long time on the website.

Increases traffic

The thing is clear as river water, that if a website is responsive, it improves SEO. Therefore, it ranks at the top in the search engines.

At the same time, if the user loves the experience on the website, they will do word of mouth, social sharing, which results in engaging new visitors.

Faster loading time

According to today’s time, users are not more likely to stay at websites with a loading time of more than 3 seconds. Delightedly, websites with responsive designs take less time to load. And hence faster website performance.

Responsive elements

As discussed, a responsive website should have the text readable, should not zoom, side scroll, and to bring a website responsive, we need to keep these elements in mind such as layout, buttons, text, SVGs, images, fonts.

To conclude, with the responsive web design, a website gets more traffic, more time spent on the website, more shares, higher lead generation, increased conversation, further conversion, and besides all improved client retention.

About the author: ShareSoftAdmin

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