Learn how to track website performance with the upgraded Search Console Insights — a must-have for website owners, bloggers, marketers, and SEO professionals.
Introduction
Google’s newest update to Search Console Insights, rolled out in July 2025, marks a major leap forward in simplifying website performance tracking. The previous standalone version has now been fully integrated into the main Search Console, making it easier for digital marketers, content creators, and site owners to understand search performance, user behavior, and trending content—all in one place.
This blog breaks down each section of the update, explaining how you can use the new tools and metrics to grow traffic, identify opportunities, and improve your site’s SEO performance.
What Is Google Search Console Insights?
Search Console Insights is a beginner-friendly analytics feature within Google Search Console, built to provide content-level performance insights—without needing to dig through complicated reports. Whether you’re a blogger, startup founder, or an SEO executive at an agency like Sharesoft Technology, this feature is designed to empower you with quick, actionable data.
Why This Update Matters (July 2025 Rollout)
Before this integration, users had to juggle between standard Search Console reports and a separate beta dashboard. Now, it’s unified.
Key Benefits of the Update:
- Deeper integration with Performance reports
- Faster access to key metrics like total clicks, impressions, and top pages
- Improved content suggestions based on trending queries
- Celebration of SEO milestones (e.g., reaching click thresholds)
- Actionable insights for each page — perfect for content SEO strategies
Detailed Breakdown of New Insights Features
Let’s explore every key feature and how to leverage it:
1. Total Clicks and Impressions Overview
What It Shows:
You can now see your total clicks and impressions directly from Google Search — and how they compare with the previous period.
Why It Matters:
Tracking this metric helps you monitor website health, notice traffic drops or spikes, and assess your content strategy’s impact.
Pro Tip for Beginners:
If impressions are high but clicks are low, your meta titles/descriptions might need optimization. This is where Sharesoft’s SEO services can help.
2. Top-Performing Pages
What It Shows:
A list of pages that generate the most clicks from Google Search.
Why It Matters:
This helps you know which content resonates best. You can then create similar or updated content to expand your ranking.
Pro Tip:
Look for “trending up” pages — content that has recently gained traction. Consider updating these pages or interlinking them from newer posts.
🔗 Need help optimizing your top-performing pages? Explore our Content Marketing Services.
3. Pages Trending Down
What It Shows:
A list of pages that are losing clicks or impressions over time.
Why It Matters:
It’s crucial to refresh outdated content, fix keyword cannibalization, or improve page speed/user experience.
Beginner Tip:
Use this as your content audit checklist. Reoptimize the content, improve CTAs, or even combine it with other posts.
4. Top Search Queries
What It Shows:
Displays search terms that drive traffic to your site.
Why It Matters:
These keywords are real-time indicators of what your audience is searching for. They help in content planning and SEO optimization.
Use Case:
If you run a digital agency, and see “local SEO services in India” trending, it may be time to write a blog or landing page around that topic.
Need content that ranks? Check out our Web Content Development offerings.
5. Trending Queries
What It Shows:
Search terms that are gaining popularity rapidly.
Why It Matters:
This feature is a goldmine for new blog topics and landing page ideas.
Example Strategy:
If “AI SEO tools 2025” is trending, build a blog post around comparisons, use cases, or how-to guides targeting that keyword.
6. Achievements & Milestones
What It Shows:
Google now congratulates you for crossing important thresholds — e.g., reaching 10K clicks in a month.
Why It Matters:
Gamifying SEO makes it easier to track progress and stay motivated, especially for solo marketers or small teams.
Bonus:
You’ll now see achievement history from the left-side navigation too.
How to Access the New Search Console Insights (Step-by-Step)
- Go to Google Search Console
- Select your verified property
- On the left menu, click “Search Console Insights”
- Review total traffic, top pages, queries, and insights
- Export data for deeper analysis or reporting
🔰 No Search Console yet? Follow our SEO setup services to get started.
Who Can Benefit from Search Console Insights?
- Bloggers & content creators: Know which blogs work, and what topics to cover next
- Small business owners: Track performance without hiring an analyst
- SEO freelancers/agencies: Monitor campaigns more efficiently
- eCommerce stores: Optimize product/category pages for organic visibility
How Sharesoft Helps You Use Insights Effectively
At Sharesoft Technology, we go beyond just monitoring analytics. We:
- Audit your site’s performance
- Develop content and SEO strategies based on your top-performing/trending pages
- Help revive underperforming content
- Plan internal linking structures to drive more traffic site-wide
- Provide custom dashboards for Google Analytics + Search Console
Let’s make data work for you, not against you.
Final Thoughts
The revamped Search Console Insights feature offers something rare: simplicity and power combined. With its intuitive layout and insightful cards, it’s perfect for everyone—from small business owners to full-stack SEO professionals. Don’t just track metrics — turn insights into action.
If you’re looking to make the most of these tools, partner with the experts at Sharesoft Technology. We’ll transform your data into growth, clicks, and conversions
